Os mitos da publicidade (Registro n. 53286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 53286 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | brpamchc |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240805204134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230825b bl ||||| |||| 00| 0 por d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MuseCom |
| Language of cataloging | Português |
| Transcribing agency | MuseCom |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marcus-Steiff, Joachim |
| 9 (RLIN) | 533 |
| 245 ## - TITLE STATEMENT | |
| Title | Os mitos da publicidade |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Petrópolis, RJ: |
| Name of publisher, distributor, etc. | Vozes, |
| Date of publication, distribution, etc. | 1974 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 188 p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Novas perspectivas em comunicação, |
| Volume/sequential designation | 9 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidade |
| 9 (RLIN) | 185 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Therme, Jean-Pierre |
| 9 (RLIN) | 534 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kende, Pierre |
| 9 (RLIN) | 535 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quesnel, Louis |
| 9 (RLIN) | 536 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Péninou, Georges |
| 9 (RLIN) | 537 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lagneau, Gérard |
| 9 (RLIN) | 538 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vielfaure, Claude |
| 9 (RLIN) | 539 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Métayer, Gérard |
| 9 (RLIN) | 540 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Friedmann, Georges |
| 9 (RLIN) | 541 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Japiassu, Hilton Ferreira |
| Relator term | Tradutor |
| 9 (RLIN) | 542 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Livros |
| Classification part | 659.1 |
| Item part | M322m |
| Call number prefix | 659.1 |
| Call number suffix | M322m |
| Suppress in OPAC | No |
| 909 ## - | |
| -- | Lucia Helena Vidal |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Consulta local mediante agendamento de pesquisa | Hemeroteca e Biblioteca do MuseCom | Hemeroteca e Biblioteca do MuseCom | 659.1 M322m | 2023-0566 | 25/08/2023 | 25/08/2023 | Livros |