Fronteiras da publicidade: (Registro n. 53190)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 53190 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | brpamchc |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240805204131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070417s2006 bl b 000 0 por |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788520504369 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8520504361 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | MuseCom |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lcode |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | s-bl--- |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gomes, Neusa Demartini |
| 9 (RLIN) | 333 |
| 245 00 - TITLE STATEMENT | |
| Title | Fronteiras da publicidade: |
| Remainder of title | faces e disfarces da linguagem persuasiva |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Porto Alegre: |
| Name of publisher, distributor, etc. | Sulina, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 174 p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Cena publicitária |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidade |
| 9 (RLIN) | 185 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda |
| 9 (RLIN) | 253 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 332 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origode |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Livros |
| 909 ## - | |
| -- | Lucia Helena Vidal |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Consulta local mediante agendamento de pesquisa | Hemeroteca e Biblioteca do MuseCom | Hemeroteca e Biblioteca do MuseCom | 659.1 G633f | 2023-0458 | 01/08/2023 | 01/08/2023 | Livros |