Detalhes MARC
| 000 -LEADER |
|---|
| fixed length control field |
011860a00a22003370004500 |
| 001 - CONTROL NUMBER |
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| control field |
31859 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BR-PaRGS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240805202850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990119s1997 bl al #r# #001 0#por u |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| -- |
true |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8586082546 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BR-PaRGS |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| Language code of original |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
cl----- |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
338 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
aut |
| Personal name |
Kotler, Philip |
| Dates associated with a name |
1931- |
| 240 14 - UNIFORM TITLE |
|---|
| Uniform title |
The marketing of nations |
| Language of a work |
Português |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
O marketing das nações: |
| Remainder of title |
uma abordagem estratégica para construir as riquezas nacionais |
| Statement of responsibility, etc. |
/ Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; tradução Bazán Tecnologia e Lingüística |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo: |
| Name of publisher, distributor, etc. |
Futura, |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
412 p. |
| Other physical details |
il. |
| Dimensions |
27 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Inclui índice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Tradução de: The marketing of nations : a strategic approach to building national wealth |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economia |
| General subdivision |
Desenvolvimento econômico |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Política econômica |
| Geographic subdivision |
América Latina |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Política econômica |
| Geographic subdivision |
Ásia |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Política econômica |
| Geographic subdivision |
Leste europeu |
| 690 #7 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Ciência social |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
aut |
| Personal name |
Somkid Jatusripitak |
| Dates associated with a name |
1953- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
aut |
| Personal name |
Suvit Maesincee |
| Dates associated with a name |
1961- |